HOW TO HOLD AN UNDERWATER PARTY VIEW THE VIDEO & PICS HERE

Skol’s underwater party defies laws of physics

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Like holding your breath? Need to take your shark for a walk? Skol invites you to its underwater party.

The TVC is part of the campaign for the launch of a new beer product, Skol Beats Senses, which sees the brand throw an underwater party as a homage to the colour of the Skol bottle.

The spot, filmed entirely underwater and created by F/Nazca Saatchi & Saatchi, was designed to introduce the tagline of “Blue on the outside. Mysterious inside.” Featuring sharks on leashes, music which can be carried through liquid and people whose hair seems to be controllable underwater, mysterious is certainly right. Take a look for yourself.

EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Theo Rocha
CREATIVES: Theo Rocha | Rodrigo Visconti | Pedro Hefs
AGENCY PRODUCER: Victor Alloza | Renato Chabuh | Gisele Campos | Maira
Massullo | Rafael Paes
ACCOUNT SUPERVISOR: Marcello Penna | Ricardo Forli | Rafael Cappelli | Marcela
Paiva | Bárbara Gomes
MEDIA: Fábio Freitas | André Cais | Bruno Storace | Ricardo Barros | Vivian Simões |
Thalles Reis
PLANNERS: José Porto | Guilherme Pasculli | Victor Marx | Felipe Santini | Livia
Pinheiro
PRODUCTION HOUSE: PBA Cinema/Produtora Associados
DIRECTOR: Jonathan Gurvit | Mayra Gama
PRODUCTION DESIGNER: Muriel Rañi
CINEMATOGRAPHER (D.O.P): André Faccioli
EXECUTIVE PRODUCER: Mayra Gama
PRODUCER: Luiz Armesto
EDITOR: Rami D’Aguiar
FINALIZADOR: André Baltrusaitis
POST-PRODUCTION: Clan VFX
SOUND HOUSE: Tesis
SOUND DESIGN/ARRANGEMENT: Leandro Beraldo | Silvio Piesco
VOICE OVER: Carolina Manica
MUSIC: Tropkillaz “Baby Baby”
CLIENT APPROVAL: Pedro Earp | Fábio Baracho | Pedro Adamy | Taciana Avila
Read more at http://www.adnews.com.au/campaigns/skol-s-underwater-party-defies-laws-of-physics#rUvTPq8KwTWSXIGS.99

Underwater dancing images www.h2o-water (3)Underwater dancing images www.h2o-water (4)

Henry Sapiecha

FLASHING BRIGHT BLUE LINE

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